LIVE NATION ANNOUNCES GREEN NATION TOURING PROGRAM, GIVING ARTISTS TOOLS TO REDUCE THE ENVIRONMENTAL IMPACT OF TOURS

Live Nation Entertainment, the world’s leading live entertainment company, today introduced the Green Nation Touring Program, which is developing industry-leading guidance and best practices to enhance the sustainability of concert tours. 

The Green Nation Touring Program will allow Live Nation to help artists adopt and scale sustainable touring practices that prioritize people and planet. There will be focus on driving impact across all areas of the tour, including:

  • PLANNING: green venue selection, maximize efficient routing, evaluate transportation options, and more
  • PRODUCTION: stage design to power requirements can also be measured and optimized
  • SOURCING: conscious and equitable sourcing options across merch, catering and other vendor supplies
  • COMMUNITY: enhancing engagement with every community that touches a tour from fans, to crew, to the local market and brand partners

Live Nation just completed a global sustainability study, in which 82% of live music goers said they strive to maintain an environmentally sustainable lifestyle. And a key element of the program will be providing concertgoers with more sustainable options while attending shows. 

“Live Nation has the opportunity and the responsibility to provide artists and fans with live music experiences that protect our planet,” said Michael Rapino, President and CEO, Live Nation Entertainment. “We’re inspired by artists who are continually pushing for greener options, and as we develop those best practices the Green Nation Touring Program will help make them standards in the industry so collectively we can all make the biggest impact possible.”

To help drive these efforts on a global scale, Live Nation has elevated Lucy August-Perna to Director, Global Sustainability. August-Perna has been with Live Nation since 2016 leading efforts to integrate sustainability measures like waste reduction, energy efficiency, and fan and employee engagement across all Live Nation owned and operated venues in the U.S. Prior to Live Nation she spent nearly a decade working with touring artists on environmental impact reduction strategies. 

To track and measure these efforts, Green Nation is establishing standardized impact measurement tools for worldwide operations, and created a venue survey to assess the sustainability of 3rd party venue options. Green Nation has also enlisted the UK based not-for-profit think tank and creative consultant Julie’s Bicycle to collaborate on new tools, resources, and a green tour certification scheme to help expedite adoption of these touring practices and catalyze industry action.

The touring program continues to expand on Live Nation’s Green Nation sustainability charter, which focuses on Climate Action and decarbonization of venue energy & transportation; Protection and regeneration of nature through responsible sourcing and consumption practices; as well as Community Engagement across artists, fans, employees, sponsors, vendors, and local communities. 

Live Nation is committed to evolving low-carbon and regenerative practices across its portfolio and recognizes the lasting impact the company can make by striving to enhance sustainability across the 40,000 shows and 100+ festivals it hosts over 40 countries around the world in a typical year. 

Reuse Wins at Events: A life-cycle analysis of reusable and single-use cups

Over the past decade, the sports, entertainment, and live events industry has searched for alternatives to single-use plastic in food concessions. As fans return to sporting arenas and concert-goers celebrate the return of music festivals, sustainability issues at events and venues are coming back into focus – specifically, the ever-present disposable plastic cup. 

Many attempts at solutions have been introduced, from bioplastic cups to reuse systems and now single-use aluminum. But there has been no clear scientific consensus as to which options have the greatest environmental impact and which options have the least – until now.  

DEAD & COMPANY IMPACT REPORT: 2021 TOUR

IMPACT HIGHLIGHTS

45,500+ ACTIONS TAKEN BY FANS AT SHOWS
SUPPORTING IMPORTANT SOCIAL AND ENVIRONMENTAL ISSUES

$1.5 MILLION+ RAISED
SUPPORTING DEAD FAMILY ORGANIZATIONS

CLIMATE POSITIVE TOUR
THIS TOUR ELIMINATED MORE THAN 5 TIMES THE EMISSIONS THAT IT CREATED INCLUDING FAN TRAVEL TO AND FROM SHOWS

$577,000+ TO SUPPORT GREENHOUSE GAS ELIMINATION
FUNDING GLOBAL PROJECTS

19,000+ SINGLE-USE PLASTIC BOTTLES ELIMINATED
AT SHOWS ON THE 2021 TOUR

BYOBottle Winter 2022 Highlights

BYOBottle Partners (from top left clockwise): Steelys Drinkware, festivalgoer with pint cup, Jack Johnson reusable station, r.Cup (photo Trey Karson), Tinpan Orange, water refill at BottleRock, fans at Outside Lands water station, REVERB #RockNRefill

Greetings BYOBottle Partners!

Thank you for your continued commitment to rock reusables in support of BYOBottle and the music industry effort to turn the tide on plastic pollution! The BYOBottle campaign continues to serve as a resource to share news and best practices promoting reusables and waste reduction at concerts and festivals. Enjoy these recent BYOBottle partner highlights!

BYOBottle – Highlights:

• BYOBottle partners Outside Lands festival and Steelys Drinkware continue a collaborative effort to reduce single-use plastic waste. Outside Lands offers free water refill stations, promotes reusable water bottles and pint cups, and has one of the highest festival waste diversion rates in the country. BYOBottle festival BottleRock encourages festivalgoers to bring their own reusable water bottles, offers convenient water refill stations, and helped eliminate 182,000 single-use plastic water bottles in 2021!

• BYOBottle Non-Profit Partner Plastic Pollution Coalition has launched a “Flip the Script on Plastics” campaign to change the culture around single-use plastics portrayed in film, tv and media. We know that life imitates art, and by showing package-free, reusable and refillable systems in popular television shows and movies, we can influence culture and model alternatives to single-use disposables.

• BYOBottle business partner r.Cup is excited to announce its latest r.Cup Wash Hub facility in Denver, providing sustainable reusable cup and serveware services. AEG recently installed r.Cup’s reuse system at four venues in Denver – completely eliminating thousands of single-use and disposable cups each week. 

• BYOBottle artist Jack Johnson is promoting BYOBottle as part of his Summer 2022 Tour, working with promoters and venues in support of innovative plastic free campaigns. The REVERB #RockNRefill program helped BYOBottle artists Dave Matthews Band and Dead and Company to reduce plastic waste on tour. Check out the 2021 Impact Report showing how Dead and Company eliminated 19,000+ single-use plastic water bottles!

• Surfrider has developed a Bioplastics Toolkit to provide background on why bioplastics are problematic and provide guidance on how to avoid them, as well as BioPlastic Guidance for Ocean Friendly Restaurants to share tips. Upstream has published findings showing Reuse Wins over single-use. Explore the Reuse Wins Report to learn how reusable food serviceware beats disposable by every environmental measure.

BeachLife Festival promoted the BYOBottle campaign, encouraging fans to bring their own water bottles to refill at Rob Machado Foundation water stations to reduce plastic waste. They also gave a shout out to BYOBottle artists in their 2021 lineup Ben Harper, Larkin Poe, G. Love and Brett Dennen for rocking reusable water bottles. 

Oceanic Global now offers a Blue Standard Certification for plastic-free and sustainable business operations as well as plastic-free verification for consumer goods and packaging. Businesses can apply to be a blue-list vendor. You can also explore Oceanic Global’s updated Music Industry resources.

BYOBottle Sample Social Media Post

We rock reusables in support of #BYOBottle to help the music industry turn the tide on plastic pollution.  

Please Tag BYOBottle – FB: @byobottlecampaign / Insta: @BYOBottle / Twitter: @BYO_Bottle 

BYOBottle Features: 

💧Featured Campaign: Flip the Script on Plastics

💧Featured Video: Humanity’s Impact – How Many Plastic Bottles Do We Produce?

💧Featured Toolkit: Surfrider Bioplastics Toolkit

💧Featured Resource: Oceanic Global’s Blue Standard Music Industry Edition

💧Featured Podcast: People over Plastic


BYOBottle Fall 2020 Highlights

Photos – BYOBottle Partners: Bonnie Raitt, Ben Harper, Ohana Festival (Eddie Vedder, Fore the Waves), Jade Imagine
Dave Matthews, Phish, Jack Johnson and Lukas Nelson
PPC #RefillRevolution at Bonnaroo, SWMRS, Kasey Chambers, Brett Dennen at Lobero Theatre, Nathaniel Rateliff 

.

Greetings BYOBottle Partners! 

As we wind down 2020 and enter the holiday season, we want to take a moment and send thanks and support to all of our incredible BYOBottle Partners around the world! As the music industry continues to face and respond to unprecedented challenges, we are inspired by the BYOBottle artists, venues, and festivals getting creative to share music with their communities. We are proud to see our non-profit and business partners working hard to create helpful resources and to adapt and innovate. We are grateful to the BYOBottle fans, enjoying virtual concerts in their own homes, but remaining committed to reducing single-use plastic in their daily lives.

This newsletter includes partner highlights and featured resources, including valuable reopening guidelines on the safety of reusables at live events. Explore the Simplify the Holidays campaign to reduce waste, and learn how to support NITO’s efforts to Save Live Music. The BYOBottle campaign is proud to have the support of 234 Artists, 75 Venues & Festivals, and 80 Non-Profit & Business Partners worldwide!

BYOBottle – Highlights:

  • Business Innovation: BYOBottle Business Partners, including US Pure Water, FloWater, WE-Refill and O’land Fill & Wash Stations are taking steps to address safety during COVID-19, developing touchless water refill station solutions with motion sensors or foot pedals. r.Cup is promoting a “new cup every time” reusable model and just launched r.Ware – a reusable food to-go ware system to tackle take-out waste generated by COVID-19.

BYOBottle Features: 

💧Featured Resource: COVID-19 Plastic-Free Reopening Guidelines: Live Events

💧Featured Video: O’land Touchless Water & Handwash Stations

💧Featured Action: Support the Presidential Plastics Action Plan

💧Featured Campaign: Simplify the Holidays

Wishing you a Healthy & Happy Holiday Season from the team at BYOBottle!

BYOBottle Summer 2020 Highlights

BYOBottle Partners: Shook Twins, Plastic Free July, Steelys at Outside Lands, 

BYOBottle Artists Ben Harper & Jack Johnson with Deva Mahal at Byron Bay Bluesfest, Fruition, Keb’ Mo’

Greetings BYOBottle Partners! 

We, as a music industry, look forward to coming together again in person soon. While we wait for tours to get back on the road, it gives us a chance to consider our practices, so that the music scene can emerge more resilient, sustainable, and equitable than ever before. BYOBottle represents a diverse and dynamic community and we continue to promote respect for people and the planet. The music industry and BYOBottle partners have joined millions around the world to say #TheShowMustBePaused and to take an urgent step of action to promote systemic change and equality. We will continue to listen, learn, connect and take action in support of the black community and racial justice everywhere. 

In April, we celebrated the 50th anniversary of Earth Day and the 1-year anniversary since the global launch of the BYOBottle campaign. We find ourselves in quite a different reality than one year ago – exploring a virtual music scene and connecting with each other digitally. We are grateful to Green Music Australia who created this campaign in Australia and to all of the incredible global music industry partners who have joined the momentum to turn the tide on plastic pollution. We are proud to have the support of 233 Artists, 75 Venues & Festivals and 79 Non-Profit & Business Partners worldwide!

BYOBottle – Highlights & Actions:

It Ain’t Easy Being Green: How Jack Johnson Continues To Raise The Bar For Sustainable Touring

(Francisco Rendon, Pollstar)

Jack Johnson is credited by some as setting a “Gold Standard” for sustainable touring – though he acknowledges it’s a continuing learning process as technologies and best practices evolve and conditions change. He cites Willie Nelson, Neil Young, Dave Matthews Band and U2 as sources of inspiration, and has tried things he learned performing at events like Farm Aid and Fuji Rock Festival at his own Kokua Festival. One initiative Johnson is currently excited about is the Hawaiian organization Chef Hui, which during COVID-19 is allowing people to pick up food and is donating meals and facilitating financial support for first responders and people in need, while developing the capacity of local food production on the islands, where the vast majority of food is shipped in. There year he is hosting Kokua Festival 2020 – Live From Home on April 25 to celebrate Earth Day. Pollstar caught up with Johnson on the eve of the 50th Earth Day to learn more about the green touring initiatives he continues to pioneer.

Why Tour At All?   “The simple math states that staying at home and not touring is the greenest thing I can do. But if I quit the road, the touring industry continues on, and I decided I wanted to participate and be part of this industry and try to make it greener.”

Ben Harper: The Earth Day Advocate’s Plastic-Free Future

(Ryan Borba, Pollstar)

Ben Harper, a touring mainstay as a solo artist as well as leader of the Innocent Criminals, is no stranger to Earth Day and its causes. 
The prolific artist performed as leader of former band Relentless7 as part of a 2009 Earth Day celebration at Piazza del Popolo in Rome for Nat Geo Music and has long advocated for and directly supported environmental causes including Living Lands And Waters, which works to protect, preserve and restore major rivers and watersheds in the U.S., as well as the Plastic Pollution Coalition, which aims to end plastic pollution and its impact on humans, animals and the environment.

From Billie Eilish to Maroon 5, green touring is becoming the new normal

Nathan Sing, CNN

(CNN) Her neon-colored hair isn’t the only thing about pop superstar Billie Eilish that’s gone green. The five-time Grammy winner is part of the growing number of musicians who are going eco-friendly on the road.

For Eilish’s upcoming world tour, venues are banned from giving out plastic straws and are required to have water refill stations, which is expected to eliminate over 35,000 single-use water bottles from her shows. 

Artists Going Green

Rolling Stone

RADIO HEAD

Nearly as averse to carbon footprints as they are to conventional song structures, Radiohead are renowned for their environmentalism. In addition to joining causes like Friends of the Earth, they’ve made their tours as eco-friendly as possible: they send their gear via ship instead of airfreight, their buses run on biofuel, they use water flasks instead of disposable plastic cups and they encourage their fans to take public transportation to their shows (the greener the better, of course).

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