Anyone who’s been to a concert knows the sound: The crunch of hundreds of plastic cups underfoot, which are used once and thrown away, creating countless acres of garbage.
Live Nation Entertainment has made a move to reduce that waste at its venues and festival via a strategic investment in Turn Systems, which operates a leading reusable-cup system that also includes collection bins and mobile washing systems. According to the announcement, a single reusable Turn cup has the potential to displace up to 100 single-use cups and can break even on its environmental impact in as few as three uses. (For more on Turn Systems, see the company’s website.)
As the primary option for beverages at participating Live Nation events, fans can easily use the return-bin system instead of a traditional trash or recycling bin. Similar systems have been successfully deployed at major European festivals for many years.
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