Photo: Courtesy of Live Nation.
“As businesses of all ilks have increasingly integrated sustainability with their offerings, Live Nation has continued to lead the way in the concerts sphere with its Sustainability Rocks initiative.
Launched in 2018, the program is part of the concert promoter’s broader sustainability charter, Green Nation, and has emphasized green initiatives at amphitheaters owned and operated by the live entertainment behemoth.
“I’m looking for ways that we can reduce the environmental impact of our concert venues,” says Lucy August-Perna, Live Nation’s manager of venue sustainability. “Obviously we’ve been super focused on waste production the last few years, but also things like energy use, water and, of course, fan, artist and community engagement.”
August-Perna has been at the forefront of a sustainable concert industry for some 15 years, dating back to her time at Effect Partners, a leading organization in uniting prominent clients with salient social causes, including the environmentalist movement.”