Pollstar: Sustainable Concerts and the Triple Bottom Line
“The sustainability panel was packed with attendees – quite the contrast to the experience Effect Partners founder/CEO Mike Martin had at his first Pollstar conference, where he was at a little booth and nobody came to talk to him.
Sure, this year’s panel had the star appeal of Jack Johnson, but more than that, sustainability has become a way of life for many people. Santa Barbara Bowl event operations director Eric Shiflett said he’s “seeing the market pressure switch from top down to bottom up a little bit more. People are making the right choices and forcing us to make the changes rather than us trying to force them to make behavioral changes.”
Jack Johnson said his fans inspired him to get involved in the greening of the music industry…“