Fans Want More Sustainable Festivals, Major Study From Ticketmaster Finds
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– Waste reduction at festivals is the number one concern for fans this summer: two thirds of festival-goers want to see festival waste reduced
– Over a third of fans admit to leaving their tents behind at a festival, believing they will be recycled
– This study follows the launch of Live Nation Entertainment’s pledge to reduce the environmental impact of festivals
– Findings also show the majority of festival-goers want more gender diversity in line-ups
Ticketmaster’s study can be found on the Ticketmaster UK blog
Ticketmaster, the leading retailer of festival tickets, has today released its State of Play: Festivals study, which surveyed 4,000 festival-goers across the country to get their thoughts on the UK festival landscape. The report offers insight into fans’ attitudes towards pressing issues like sustainability and gender representation at festivals, as well as their views on food, drink, romance, new music discovery and the overall festival experience.