BYOBottle August Highlights

 
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BYOBottle Partner Photos - From top left: Steelys, Guster, Event Water Solutions. From bottom left: Nalgene prize at Lollapalooza, Wax’o Paradiso w/ Green Music Australia at Splendour in the Grass, Outside Lands Steelys pints


230 million people around the world celebrated Plastic Free July by committing to reduce single-use plastic. It’s become crystal clear that plastic waste is a global issue and music fans want to be part of the solution. A new study from Ticketmaster shows that waste reduction at festivals is the number one concern for fans this summer


BYOBottle - Recent Highlights:



  • Lollapalooza teamed up with Flume to offer a lucky BYOBottle winner premium viewing during their set. The festival provided free water refill stations for fans and invited REVERB to promote BYOBottle and RockNRefill, rewarding fans who refilled with Nalgene bottle prizes and hip packs. Also in Chicago, our new BYOBottle non-profit partner Shedd Aquarium is promoting solutions to plastic pollution and engaging with artists and music events.



  • The Green Stop launched a water refill station model at several festivals in Canada, cross-promoting #BYOBottle and #HydrateLike - a campaign raising awareness about alternatives to plastic water bottles, run by our non-profit partner Lonely Whale.


r.Cup is partnering with artists and venues to expand their rentable, reusable cup program for live events, including the inaugural Miami Beach Pop Festival this November with BYOBottle artists Jack Johnson and Magic Giant featured in the lineup.

 
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